Last Saturday I popped in to the flagship Jo Malone store in Paris for a hand and arm massage as well as a bit of retail therapy. Situated on the luxury shopping street of Rue Saint Honoré, the store enjoys a prime piece of real estate directly opposite the trendy Colette store.
Like all Jo Malone boutiques, the store was bright, airy, exceptionally clean and smelled heavenly.
The quintessential British brand has become a luxe cult favorite. Oprah reportedly adores their bath oils, while Kate Middleton ensured that Jo Malone candles burned their sweet smell in Westminster Abbey for her wedding to Prince William. Princess Kate apparently loves the brand so much; she handed out Jo Malone party favors at her baby shower!
Seeing as Jo Malone now sell five categories of fragrances, I arrived at the store with a list –an actual printed list – of scents I was interested in. The lovely store assistant, Celine, was ever professional and took the time explain the key notes of each fragrance and the concept behind their creation.
It was very difficult to narrow down the extensive list of choices, but in the end I was left with two very different scents. We decided to use one scent on each arm during the massage… supposedly to help with my final decision.
Celine started by a warm towel wipe followed by a gentle lathering of Nectarine Blossom and Honey hand and body wash. For my left arm I chose the Blue Agava and Cacao body cream followed by a generous spritz of the fragrance. On the other arm I went with the classic English Pear and Freesia body cream, again followed by a spritzing of the same scent.
The massage was meant to help me decide on my favorite of the two, but in the end, unable to choose one over the other, I purchased both! (Reviews coming shorty!)
Wrapping purchases at the Jo Malone store is a joy in itself. Each item is lovingly nestled on black tissue paper, placed in a luxurious Jo Malone cream and black signature box tied with an elegant ribbon. The stylist will then liberally spray another sheet of tissue paper in your chosen scent and place this inside a thick, creamy Jo Malone paper bag, again finished off with their signature black ribbon. It’s very hard to resist a purchase when the packaging is this special!
Jo Malone is renowned for their Art of Fragrance Combining or ‘layering’, which helps one create their own bespoke scent by liberally mixing and matching any of their fragrances. This concept was very new to me and I was quite intrigued by it. So before I left, Celine gave me a crash course in Fragrance Combining.
I must admit, I have stumbled onto two solid winners:
Blue Agava and Cacao layered with Rose Water and Vanilla
English Pear and Freesia layered with Wild Bluebell.
I absolutely loved these combinations, and I can’t wait to get my hands on the Wild Bluebell fragrance at my next visit.
For a complimentary hand and arm massage and the aid of a professional Fragrance stylist to walk you through the art of fragrance combining, visit the Jo Malone boutique on Rue Saint Honoré.
326 Rue Saint Honoré, 75001 Paris 01 47 03 01 66